Social media has become a one-stop platform for masses. Be it entertainment, communication or heading off for a business. The previous year has given us a lot of lessons, with covid snatching the economies of the countries, the world has got many learning on how to maintain the businesses with the help of the online platform.
Many businesses were forced to shut down and many businesses flourished. At the time where social media was just an entertainment platform for some, some made it their global marketplace to manage their company and brand.
But how did social media became a platform for people to do business sitting at home? You thought an office space, high-end systems, a huge workforce, a meeting hall was vital for a business? 2020 proved you or us altogether wrong.
Here’s how social media has helped masses to build an occupation indoors while chilling on a comfortable couch.
Global reach sitting at home
You sitting in a remote area cannot think of reaching people residing on the other corner of your country, but with social media, the whole world is your consumer. With access to social media, you just need to have a little knowledge about online platform manages to spread your brand all around the country or even abroad.
Since everything almost went online amid the fear of covid spread and is broadly being practising like previous year only, most of the brand owners are going live keeping in mind that people can experience the services of their brand with ease, comfort and without covid fear. Social media gives your line a global reach sitting at home.
So why invest money on setting up an office when you can make your home an office, your laptop a communication medium and social media your marketplace?
Active user base- Facebook, Instagram user base
People tend to get more influenced towards the content and ads they view on their active social media accounts. This information is bestowed creatively to attract the audience. Social media is nowadays active, more than the real world actual.
Broadly, one may not know who lives in their neighbourhood but they would know what is trending on social media and who is famous there. This makes it more accessible to establish your business using these social media sites.
Facebook and Instagram are one of the reliable marketing platforms for your company as it contains endless and variety of users coming from various backgrounds and having different requirements.
It is easier to market your products on social media than the old marketing techniques that have a lot of man-power, time, and efforts involved in it. Hence, using social media, you would be able to reach the active users who can prove to be of benefit to your brand.
Social Media marketing is economical
Very, very in fact! Like I mentioned in point one, it helps cut the costs of your office space, marketing techniques, among other things. However, with this widespread platform one can only think of winning the world, without paying heavily for it!
Earlier, when entrepreneurs wanting to showcase their product, they had to think of the most appropriate method of marketing it to reach more audience. Old marketing techniques involved door-to-door selling of the product, television advertisements that cost our life, putting hoardings in the marketplaces, print ads, flyers and brochures among others. All these techniques require time, management, huge man-power, and last but the most important, a huge-huge investment.
Social media marketing only requires a little investment with a guarantee that your product will reach masses within a specific time period and a little knowledge about how or when to carry out the marketing scenario.
For a reason, the older marketing techniques used to generate results only when you step out of your office space and reach people but social media marketing has it differently. Your brand would reach out to people even when you sit at your couch comfortably.
Social media has become a marketplace
Social media is a marketplace with active buyers and sellers from around the world, a marketplace where your work will get recognised. In the online world, it has become a marketplace for several reasons.
First is, buyers don’t have to wait for themselves to get free from work and visit shops. All they have to do is just scroll on your social media platform to witness the products and you can do it anytime as they are available 24X7.
Personally, buying products online is now more trustable as one can witness the review of a product prior to buying it which is not possible in offline or in-store shopping. Testimonials, reviews, affiliates make it easier for the buyers to decide if they want to make a purchase or not.
Social media is a wide platform for affiliate marketing
Affiliate marketing is a model of marketing which widely used nowadays and by almost all brands. Initially, Amazon popularized the practice of affiliate marketing. Using it, websites, bloggers and influencers put links of the Amazon website or page as they review a product for which they receive an advertising fee when a purchase is made. Social media has rather become a wide platform for affiliate marketing as people follow the influencers more than the actors nowadays.
An honest review of the services and products ensure for a company that their quality is worth buyer’s money or not. Also, with the online system going live all over the world, affiliate marketing tends to make a bigger impact on people’s mind than print ads, hoardings and other old marketing forms.
Better connectivity with potential customers
Your active consumers have engaged with you all along but every business owner wishes to attract more and more customers to their business. Who doesn’t want that; more customers and more money? The social networking medium helps encourage potential customers as well.
For a reason, I do get attracted to a post that appears on my social media newsfeed now and then. For once, I will click on its page and maybe I get so attracted towards the services that I end up becoming one of their regular consumers.
With this, social media has proven to be a trend-setting platform for new businesses with the ultimate potential of growth and reach.
When it comes to writing, she believes that the simplest form of words can help build a better opinion in front of people. With this thought, Garima Aggarwal is an aspiring content writer working in the field for the last 2 years. Currently, she is working for TABSCAP: Digital Marketing Agency. Being from the journalism background, she is passionate to write about topics related to lifestyle, health, Search Engine Optimization and Digital Marketing.