8 Magento Store Preparation Hacks for Off-The-Chart Holiday Sales

The usual holiday sales period is between November and January. But for most store owners, the start of September is the ideal time for preparation of the holiday season in 2018. This gives them ample time to test their website for downtime, site-speed, product catalog optimization, and overall store preparation so they can get more sales and profits.

Magento Holiday Store Preparation

As most ecommerce stores are created with Magento framework, we will be sharing some of the best store Magento optimization tips to boost sales.

Optimized Hosting Stack

First thing first. Whether you are preparing for the holiday season or for daily sales, getting an optimized hosting stack should be on top of your list. Why?

People leave a website if it is slow. How do you know if a website is slow? It takes more than 3 seconds to load the website.

So, Magento store owners should get an ecommerce hosting solution that offers full page cache, and advanced performance optimization technology to increase performance before the holiday season. Cloudways is the best Magento hosting solution for ecommerce stores because it offers all these features and many more.

Add One-click checkout

Once they have a proper hosting stack, the store owners should aim for a one-click checkout.

Cart abandonment rate is a major issue during the holiday sprint. Around 69 percent of visitors abandon cart during the holiday season of 2017. And studies have suggested that a major reason people leave a filled shopping cart is that of the long checkout process. So, the best way to improve Magento store performance is by adding a single click checkout option.

Make Layout Attractive

What is that one theme that is attractive, fast, light, and offers complete ecommerce functionality to Magento store owners? Install it on your ecommerce website.

Research suggests that the overall credibility of a website depends on the type of layout it has. A website with an unprofessional layout will look shady, and in most cases, people will avoid purchase at all.

On the other hand, websites with powerful and simple layouts will get sales even if they have only a handful of products available. Because they look credible, offer an attractive design, and meet the taste of the shoppers.

Create a Blog Calendar

How to market your product to the users once you have set up your store? Set up a blog and start posting content that users will be looking for during the holiday season. We are writing this post in August. Now is the right time to create and promote your blog. Because if you start later or just before the start of the holiday season, it won’t have the impact that you desire.

Some type of blog topic ideas for Magento store owners are:

  • Must-Have PRODUCTS to buy during the holiday season
  • X Product benefits and Why You Should Get it During the Holiday Season
  • Why This Is The Right Time to Purchase PRODUCTNAME

Test & Remarket

Test multiple types of the audience with lead segmentation. You will need leads to remarket them with product ads. How do you get leads? We have written extensively on it in our Ecommerce Lead Generation blog post.

Once you have leads, remarket them with a variety of products and then note down the results. You will soon have a winning strategy. Scale this strategy for wider promotions before & during the holiday season.

Add more payment options

More payment options can lead to more sales. Why? Suppose you have PayPal as a payment gateway only. Now, some people may not prefer PayPal because of their biases. But there is a simple workaround. Get another payment gateway for those who don’t want to use PayPal.

This way these potential customers will not turn away from your store, as they will now have a second payment option available.

There is one more benefit of these payment methods. More payment options may be hard to maintain, but during the holiday sales spur, when transactions will take more time, more payment options will make the whole transaction process easy to manage.

Outsource shipping

Shipping can become one of the biggest dilemmas during the holiday seasons. Because of an outburst of orders, the logistics teams of most companies are busy in organizing and scheduling dispatches. This all is a cumbersome task and can lead to wrong orders getting sent to wrong recipients. An alternative is: Outsource the shipping.

By outsourcing your store’s shipping, you can liberate yourself from handling logistics and shopping. The third party will take a better care of the shipping, while you will be working on the actual business i.e. getting customers to your website.

Pre-Marketing & Hype

Seth Godin, the lord of unconventional marketing strategies, has put that you need a purple cow to grab attention. Whether it is a product, a service, or an ecommerce store. Creating a remarkable pre-marketing strategy takes time. So, sleep on it, give it a few days and come up with ideas that can create the most hype.

Whether you are wrong, or not, it is still better than not trying a pre-marketing campaign at all.

As a Magento store owner who wants to increase sales during the holiday season, get into the minds of people before the season starts.

Offer Unbeatable but Sensible Discounts

How do most ecommerce stores play the game? They keep discounting the products to beat the competition. But that isn’t the wisest strategy available because it drives the price down and manufacturers dilute the quality of the product to keep up with the production.

A better way to deal with this is to offer discounts that are enough to provide you with a decent commission. You can also play with ‘features’ i.e. offer products with features that others are not offering.

One question that will be in your mind now: How to find these features?

Create polls. Get an answer from the audience on your social media pages. Run paid polls to collect feedback.

Final Word

That’s it. These Magento store optimization hacks are enough to get you started with store preparation for the holiday season of 2018.
Have a tip in mind that can become a good addition to our blog? Comment it below.

Top 10 B2B eCommerce Trends you Should Know in 2018

B2B-E-Commerce-Trends-2018-2“By 2020, brick and mortar retail spaces will be little more than showrooms.” – Eddie Machaalani & Mitchell Harper, Co-CEOs of Bigcommerce”

eCommerce is growing constantly and bringing up new B2B eCommerce trends in the market. It offers a convenient way for the general user to access through a simple platform.  It further makes buying and selling are on a single click. B2B eCommerce market makes things simple by establishing a significant approach to introduced new trends and strategies where they can deal with different business.

Let’s begin with top 10 eCommerce trends that you must know that you can apply on different business approaches so that being a developer, entrepreneur you can get better exposure to apply latest trends for better output.

1. AI

Today, the trend has been converted to conversational commerce. Systems are highly integrated with AI chatbots, speech recognition and helping a layman for making better purchase decisions.

These conversational commerce trends are now expanding towards B2B markets so that it can work with better prediction with the sales, optimizing the prices and calculating discounts that are based on various index showing interest.API technology is another perk that AI brought giving better availability of software so they can be accessible to every single type of combined businesses at a massive level.

2. Dynamic Pricing

B2B e-commerce websites will be using Configure Price Quote tools that are another advanced trends that we are experiencing these days.

These tools also use special algorithms in order to adjust the prices of products that are based on their order history and catalog. As a result of these trends, this provides a customized and excellent user experience. Beside these transparent prices, there will be no hidden or extra fees for this.

According to the recent results on industrial growth, 2018 remained a good index for the growing e-Commerce platforms. This customer satisfaction was because of the customer satisfaction that these new trends have introduced.

3. Native app experience

Instant services like world largest growing networks Amazon are also satisfied because of like experience of E-commerce or B2B business. As a part of B2B customers, they expect the same quality of service and instant solutions to their problems.

Today, B2B ecommerce products have been finally providing a fine experience to its clients by making a fair dealing. Before B2B services people were not usually aware of the hidden charges that various products hold that ultimately end up in losing interest in the brand itself. Not every E-commerce platform is available on handy but still professionals are searching for best Programming Languages for Mobile App Development that could serve such a big database and support responsiveness at the same time.

The researchers predict that at the end of 2018, platforms that are using worn out techniques of E-commerce business will be no longer stay and will be soon able to replace.

4. Synchronized Management

The modern way of cloud-based commerce has provided integrated and well-synchronized solutions that make order processing and systematic involvement in the better user experience.

Other features of E-commerce includes JIT OR Just in Time availability where a user doesn’t have wait for extended hours and days to get their desired items. There is always an alternative available for the buyer to assist them.

Multi-warehouse, shipping and returning management is all what the amazing perks given by E-commerce for better buying experience.

5. E-commerce gadget serving

According to the recent stats people spend more time on their phone than to interact with the outside world. In other words, mobile search is significantly growing due to ease of smartphone availability and responsiveness of applications. Same as it E-commerce sites are now planned to be optimized on phone. Network like Amazon is now being serving people efficiently and supporting the mobile architecture.

6. Social platforms integration

No matter which business we are running they always need social platforms to introduce their business there. This provides E-commerce a boost and give them leading opportunity and friendly platform to share their reviews, and grow their interpersonal links with business. This is known as social selling where eCommerce trends emphasized on the better horizon of business, by interacting with people and their interpersonal relationships and other prospects.

7. Landing pages techniques

A landing page is the first impression that most importantly appears to the user at first glance. B2B business E-commerce trends include brand awareness and build up complete trust and personally connecting it with the potential leads. Short Videos and explanatory business for product ideas have existing customers and all other prospects that intend to make a successful purchase.

8. Updates

Detailed insight is required when it comes to B2B customer satisfaction model. Shipment details, tracking id’s, customer experiences, and frequent dealing with client’s order is necessary for keeping the transactional record maintained.

B2B networks are hard to tackle sometimes because of money involvement. Keeping clients updates is necessary to check for business credibility and letting a user know about the status or his order.

9. Customizing platforms

Implementing a B2B eCommerce platform is not easy. It always comes up with complexities. E-commerce timeframe includes all the system integration with whatever ERP you are using it must be done by few quick clicks by adding up new functionality to every update.

Customization of E-commerce is always needed if you want to give a good experience to the user with a high level of user satisfaction. Customization includes different content strategy other than defaults, different and easy front-end and layouts are necessary for giving the user a good experience of purchasing.

In simple words the better the layout of your E-commerce platform would be, the better would be the index of your daily purchase.

10. Giving Global exposure

Business is reaching the international prospects that are better than existing platforms in terms of better payment methods and ensuring continuous customer engagement in E-commerce.

Companies are now expanding towards more advanced solutions so that it can be more intelligent, responsive and cope with new emerging needs globally.


Artificial intelligence, survey-based results and monitoring of daily user needs have made a significant change in B2B E-commerce revenue. This coming year it is more likely expected that almost every small and large enterprise level E-commerce platforms would be enjoying the newest of trends in the market with more customization and better user reviews as there are a lot more Software development companies and experts are intending to bring in the market.

Author Bio:Paul Matlock being a Director of Award Winning Web Design Company is serving people to maintain a better log for the readers to get in touch with the newest technology. Being IT specialist I always worked on purpose to facilitate people that are technology lovers who want to be part of innovation.

Major WordPress Plugins Every Webmaster Must Know


WordPress is web publishing software you can use to create your own website or blog. Since it was released in 2003, WordPress has become one of the most popular web publishing platforms. Today it powers nearly 30 percent of the entire web — from hobby blogs to some of the biggest news sites online.

Many people don’t realize that WordPress is much more just a blogging tool. It’s actually a highly flexible content management system (CMS) that enables you to build and manage your own website using just your web browser.

WordPress is completely free. That’s because WordPress is an Open Source project. That means that hundreds of volunteers from all around the world are constantly creating and improving the code for the WordPress software. And, there are thousands of plugins, widgets, and themes that enable you to build just about any type of website you can imagine.

Working of WordPress

Since the earliest days of the Internet, websites have been created in programming languages like HTML, PHP, and CSS to format text, create page layouts, display images, and so on. Your web browser then reads this code, interpreting those tags to render and display the content of a particular web page.

But today, you can install the WordPress software on your own web server in about 5 minutes. Once installed, you’ll log into your site using your favorite web browser, and then use a simple editor to create web pages — without having to learn how to code. There are even hosting companies like WordPress.com and others who install WordPress for you and enable you to start building your website with just a few clicks.

Reasons why WordPress is Very Popular

WordPress is Open Source. That means that there are thousands of people all around the world who are constantly working to improve WordPress. And because WordPress is an open source project it’s also completely FREE.

WordPress is incredibly flexible and extensible. There are thousands of plugins and themes that enable you to easily change the entire look of your website or even add new features like a mailing list, photo gallery, or an online store.

WordPress is easy to use and learn. You don’t need to hire a web designer every time you want to make a small change to your website. Instead, you can easily update and create your own content — without having to learn how to code. In fact, if you know how to use the basic formatting tools in a program like Microsoft Word, you can edit your site.

WordPress Plugins

Many of the content creators often find it difficult on what WordPress plugins they must use. Having the right set of tools can help you take your content creation and management to the next level. In this section, I will share the must WordPress plugins for website content management in 2018.

Envira Gallery

While you can easily create image galleries in WordPress without using a plugin, these galleries are fairly basic. Envira Gallery allows you to create beautiful responsive galleries in WordPress. You can create multiple galleries, add them anywhere on your site, create albums, open images in lightbox popups, and much more.


Images and other static content on a website take the longest time to load. If you want to make your website even faster, then you will need to use a CDN to deliver your static files. MaxCDN is the most reliable CDN service, and it integrates easily with WordPress.

W3 Total Cache

Speed is one of the most important SEO factors. Faster websites rank higher in Google, this means more visitors for your business website and more conversions. W3 Total Cache allows you to serve compressed and cached files to your visitors. This reduces the load on your server and your website becomes faster.

Yoast SEO

Yoast SEO (formerly known as WordPress SEO by Yoast) is one of the most popular WordPress plugins. It allows you to optimize your WordPress site for search engines. It not only helps you add meta tags, it optimizes your site as a whole.


While we’re talking about security, there’s no better security than having a reliable backup system. As a business owner, you cannot afford to lose your business data in case of a hardware failure or an attack on your host’s servers.

The first thing you should set up on all your WordPress sites is a backup plugin. We recommend using BackupBuddy because it is one of the most reliable and easiest ways to backup and restore your WordPress sites with just a few clicks.


Security is going to be a big concern for online business owners in 2017. Sucuri’s web application firewall is probably one of the best protection you can get for your site. They monitor and protect your site from DDoS, malware threats, XSS attacks, brute force attacks, and basically every other type of attack. If you don’t have a firewall on your website, then add one today.

Constant Contact

Constant Contact is one of the best email marketing service providers. It allows you to build an email list and send emails to your subscribers. It is by far the most beginner friendly platform, with a quick and easy setup. It comes with built-in tools to add signup forms and also works well with lead generation software like OptinMonster.


MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to connect your website with Google Analytics, so you can learn more about your website visitors such as where are they coming from and what are they doing on your website. You can then optimize your site accordingly to improve your earnings.


OptinMonster is the most popular conversion rate optimization software. It allows you to convert abandoning website visitors into email subscribers. If you want to grow your email list, then this is a must-have WordPress plugin in 2018.


As a business owner, you need data to find out what your competitors are doing for their websites. SEMRush allows you to look at the keywords where your competitors are ranking. You can check out their paid keywords as well as their organic traffic. This way you can optimize your own content and marketing strategy.


Freshbooks is a cloud-based accounting software for professionals, freelancers, and agencies. It allows you to easily send invoices to clients, receives payments, and manage your finances.

Google Apps for Work

Google Apps for Work is a suite of web applications like email, docs, spreadsheets, etc. Created by Google, this powerful suite of office applications is cheaper, easy to deploy, and hassle-free. Most importantly, it allows you to use your own business domain name for emails.

Beaver Builder

As a business owner, you may soon realize that placing things differently on your pages can result in more conversions and sales. But how do you create those landing pages without learning to code? Beaver Builder is a powerful drag and drops page builder tool for WordPress. It allows you to easily create your own page layouts using a simple user interface.

CSS Hero

WordPress themes rely on CSS for the visual appearance of your website. If you want to make customization to your theme, then you will have to learn CSS. This can be time-consuming for a business owner. CSS Hero is a WordPress plugin that allows you to customize any WordPress theme without writing a single line of code.

Insert Headers and Footers

While managing your WordPress sites, you may sometimes need to add code snippets to your WordPress site’s header or footer. This means you will have to edit the theme files which could get messy and break up your WordPress theme. Insert Headers and Footer allows you to easily add code snippets to your WordPress site without editing your theme files.

Quick and Easy FAQs

When launching a new product or website, you may need to add a FAQs section in WordPress. You can add a new page with all the frequently asked questions (FAQs), but in most cases FAQs grows as your product evolves and as your customer base grows. By adding the FAQ section, you can significantly reduce your support overhead and improve conversion.


LearnDash is the best WordPress LMS plugin to create and sell online courses from your WordPress website. It has a drag and drops course builder that allows you to quickly add lessons, quizzes, assignments to build your course.

Shared Counts

Shared Counts is the best WordPress social media plugin. It allows you to easily add social media sharing buttons to your website. Unlike other social sharing plugins, Shared Counts is super-fast and comes with only the social platforms you actually use.


MemberPress allows you to build online communities on your WordPress website. It is the best WordPress membership plugin that allows you to easily add membership options to your WordPress website.

You can create subscriptions and restrict content to users based on their subscription plans. It works with all popular payment ways and plays nicely with online stores using WooCommerce.


Slack is a team management, productivity, and communication tool. We use it to communicate with our team spread across different time-zones and locations. Slack is more convenient than email, and it can integrate with tons of other online tools you may be using.


OutreachPlus is the best email outreach software in the market today. It allows you to manage your email outreach campaigns from a single dashboard like a pro.

You will be able to manage follow-ups, send personalised emails, send trigger based responses, and more. It is super easy to use and allows you to connect multiple email accounts and see all your outreach emails in one inbox.


If you need a solution for your business website where your users can book and pay for appointments, then BirchPress is the solution for you. It allows you to easily add a complete online booking system to your WordPress site.

Schema.org Rich Snippets

Rich Snippets are special markup that you can add to your content and describe your content more precisely to search engines. This information is then used by search engines to show your content differently.

For example, star ratings below your product listings map when someone searches for your business, and so on. All in One Schema.org rich snippets plugin provides you an easy user interface to generate that markup and use it in your WordPress posts and pages.


WordPress can be used in many different ways. It is open to possibilities. We can use WordPress as a content management system, blog, gallery, portfolio, membership site, video collection site, shopping store, rating website, and so on.

If you’re looking for an easy tool that will help you to build your own website or blog without having to learn how to code, you’ll love WordPress. And, you’ll find that WordPress is incredibly flexible, with thousands of themes, plugins, and support options to ensure that your site will continue to grow with you in the future.

Dedicated Server

Benefits of Dedicated Server

The information world is progressing every day.  Thousands of new sites are creating. These can be landings, business cards, online stores, educational portals, databases, etc. The people’s and company’s needs are different.Initially you can use the resources of your own computer. But the project is increasing. The power of your computer is insufficient for this. There is a need for additional processing power. It’s time to use the services of a hosting provider.

On the site of the hosting company you will find a lot of different services: Shared Hosting, Virtual Private Server (VPS), co-location, and dedicated server.  Say nothing of more advanced solution. An unprepared user is difficult to understand all this. What are these services and how to choose what you need? Read more

Reliable Web Hosting in Nigeria

What Type Of Web Hosting Do You Need?

Whether you want to start you own blog, build a personal website or launch an eCommerce business, one of the first things you’ll have to decide on is web hosting. There are thousands of web hosting providers, they are also different types of web hosting to choose from. If you’re not particularly tech savvy or you’ve never had to deal with website development, you might get lost in all the information.

Your web hosting can affect your website’s performance as well as search engine rankings, choosing the right solution for yourself is pertaining to your success. Whenever your website is down you will lose visitors, if your website works slowly people won’t even bother browsing through it, getting hacked will hurt your reputation and search engine rankings. There are many other issues that come from choosing a poor web host or hosting plan. This article will introduce you to different types of web hosting and lay out what to look for when making your choice so that you get the best service for your money. Read more

Website Design Training in Surulere Lagos

UPDATES: Free Web Design Training


We want to use this opportunity to welcome new members to Zion Web Technologies – Free Web Design Training – platform – http://www.zionwebhosting.com. We created this platform to help people who want to learn how to design professional website and people who want to register domain name and host their website on a reliable server.

You can learn web design online if you are not in Lagos or if you are working – you will be receiving video lesson every week like this: How to Login to Control Panel and Create Email Accounts. If you reside in Lagos, you can join classroom training in our office in Surulere.


We still have 3 slots for Free Web Design Training for online students. Out of 5 slots, 2 has been taken. All you have to do to take advantage is to pay N5,000 for domain name and hosting and you will start receiving your video lessons.

Here are the websites of the 2 students that have registered for free training:

They will start developing their website very soon. After the remaining three slots, the price will go up to N10, 000.

Our classroom based training is N15,000.00 only. One of our classroom based student  registered this website last week: http://www.successedgeexportersnetwork.com and he has started developing the website for their company.

We look forward to enroll more students this week. Please if there is anything you don’t understand, feel free to ask questions. We will be grateful to answer you.


Your Web Design Coach
Stanislaus Okwor
Zion Web Technologies

Zion Web Design Training Online

First Lesson: How to Login to Cpanel and Create Email Accounts

Dear Student,

It has been wonderful. A student joined our online web design class this week and her web hosting and domain name has been registered. You can confirm it here: http://www.ebikonpearl.com.ng/ 

You are going to see INDEX of… that is how newly registered website should be until you upload the index page, that is the home page.

I congratulate Felicia for taking action. I know some of you will take action very soon but remember, the first 5 students will only have to pay N5,000 which is for the domain name registration and web hosting for 1 year. That is to say, the first five students are getting the training free. After the first 5, then the price will be N10, 000.00 (maybe reviewed upward later)

I created this course for people who are not in Lagos and those who are working class. One on One training in our office in Lagos is N15,000.00 plus N5,000.000 if you want to get your own website where you can practice.

On the video lesson you are going to download, I promised never to betray the trust you have on me. I will make sure that you enjoy all the training. Please if there is anything you don’t understand, feel free to ask questions. I will be grateful to answer you.

Here is the download link to the first lesson: How to Login to Control Panel and Create Email Account


Your Online Teacher
Stanislaus Okwor
Zion Web Technologies

Introducing Conference call

How to Join Our Web Conference / Online Training

You can join the online conference call / web design training today, Every Monday by 11 am.

Before you join, download this desktop application at: https://www.freeconferencecall.com/download (FCC_installer_9da55811.exe) and run the application on your desktop / laptop system.

You can also download the app @ Google Playstore (Search for Free Conference Call)

Online Meeting ID is: info13905 or visit this URL: https://goo.gl/WPuuY3

The meeting will end by 12:00 noon.

I look forward to seeing you.

Kind regards
Stanislaus Okwor
Phone No: 08033398769

Website Design Training in Surulere Lagos

How to Get Discount for Web Design Training from Zion Web Technologies

Do you want to learn how to design a professional website but your budget is not big enough to foot your bill? Read on because this article might be for you.

Join the Classroom Training of Web Design

Earlier this year, we started campaigning for Free Website Design Training and Digital Marketing Training in our office at Suite 61, Atara Shopping Plaza, Aguda Surulere, Lagos. The first day, we training 5 people and the second day, we training 2 people. We wanted them to pay to continue the training but non of them show up again.

Learn How To Design a Professional Website @ N5,000

We do not really know why they are not coming for the training but in my own personal opinion, I feel they don’t have enough money to foot the bill of the training as the price was N25,000.00. Now we have resolved to bring the price down to N15, 000 for one on one training. N5,000.00 for Online Training but you must be able to register a domain name and rent web hosting account from Zion Web Hosting to start the training. Now you don’t need to pay N15, 000.00 any longer unless you want to come to our office for one on one training. So the total money you need to pay is N5, 000 only. N5,000 is for registering the domain and hosting (the domain will be dot com dot ng) Once you pay for the rent of the domain and hosting, you can start your training immediately. Note: Only first 5 people will get this discount. So hurry now!

What if I am Not in Lagos.

You can start your training even though you are not in Lagos. We can training you via online. Every Monday, you will join the online conference call and you are going to watch the training live. After the training session, you will then go and implement what you learn on your own website. With this approach, you will find it easy to learn how to design website.

How Long Does it To Finish this Web Design Course?

The classroom training will last for 10 days while online training can be extended to 3 months. And bear it mind that we shall be together for ever. That means that you can always get back to us anytime you encounter any challenge and we will be there to help you.

So What Are You Waiting For?

Enroll and get your training started as soon as you can. Do I need a computer before I get started? That is one of the question people ask most of the time. Yes, computer is your major tool and without that you can not do much as a web developer. If you cannot afford a laptop, you can start with desktop computer. With about N15,000.00, you can get a nice complete desktop system. We all started somewhere and you will get there so far you are determined.

Do you have any question, you can talk to us anytime: 0803339 8769, 07083836437 (Whatsapp)

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